See your e-shop through your customers' eyes
Where they click, how far they read, which button they press again and again with nothing happening, at which checkout step they give up. And what they say themselves, with a feedback button and short surveys.
Part of E-shop Guru. Sign in with your account.
Features
Everything you need to understand why they don't buy
Heatmaps
Clicks, mouse movement and scroll, separately for desktop, tablet and mobile, on the real page. With a list of the most-clicked elements.
Visit recordings
Watch a visit the way the customer experienced it: where they hesitated, what they looked for, where they got stuck. Filter by page, device, duration and rage clicks.
Funnels
Product → cart → checkout → thank you. How many make it through each step, where most drop off, and the recordings of those who left.
Rage and dead clicks
We automatically spot where visitors click again and again, or click on something that isn't a button: the spots that frustrate them.
Feedback
A discreet tab on the side: the visitor rates the page with an emoji and writes what was missing. In your store's colors.
Surveys
One question at the right moment: when they're about to leave the cart, after 20 seconds on a product, or at the end of the page. NPS, multiple choice or text.
How it works
Up and running in five minutes
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1
Add the e-shop
Enter your store's address in your E-shop Guru account.
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2
Add one line of code
In the theme's <head> or in Google Tag Manager. We have instructions for WooCommerce, OpenCart, PrestaShop and Shopify.
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3
See what customers do
The first visits show up within minutes. Heatmaps fill in as visitors come through.
Privacy
We measure the page, not the person
Built for GDPR from the start, not with a switch at the end.
What exactly is recorded-
No cookies
Nothing is stored in the visitor's browser beyond the open tab.
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No identifier
We don't know whether two visits belong to the same person, and we don't keep IP addresses.
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Forms are never recorded
Whatever the visitor types is hidden inside their browser, before anything is sent.
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We respect “Do Not Track”
Anyone who has asked their browser not to be tracked isn't counted at all.
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Automatic deletion
Recordings are deleted after 30 days, the rest of the data after 6 months.
FAQ
- Do I need a cookie banner?
- The code sets no cookies and keeps no identifier that follows the visitor: a visit only lasts as long as the tab is open. If your policy requires consent for any measurement, turn on “Wait for consent” and the code waits for your banner.
- Will it slow down my e-shop?
- The core script is about 7 KB and loads asynchronously. The part that records visits only loads on visits that are being recorded.
- Can I see what customers type into forms?
- No. Form fields (names, addresses, cards, passwords) always show as asterisks and never leave the visitor's browser. This can't be changed in the settings.
- Which platforms does it work on?
- All of them: WooCommerce, OpenCart, PrestaShop, Shopify, Magento or your own code. All it takes is one line in the <head>, or a tag in Google Tag Manager.